Marketing a Trades Business
Course Information
Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Participants will understand how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual’s personal brand has on the company. Through a self-analysis exercise and a competitive analysis, participants will determine where they fit in the market. The importance of networking and referrals will be emphasized. Participants will also consider various messaging and media options that resonate best with trades customers. Finally, participants will consider their specific trade to create a streamlined plan of action to promote their services.
Intake S24 SEM
Start Date May 14 / 2024
End Date Aug 20 / 2024
Prerequisite(s):
n/a
Computer Software Requirements:
n/a
Chats:
n/a
Group Work:
n/a
Registering college code:
CM-CON1014
Host college code:
AL-MKT2020
How to register
You can register through our online registration portal, or by email: Continuing@cambriancollege.ca For more information on how to register and about courses offered at Cambrian College please visit our website at: https://cambriancollege.ca/coned/
Contact
Continuing Education
Phone : (705) 566-8101 ext. 3003
Email : continuing@cambriancollege.ca
1400 Barrydowne RdSudbury, ON
P3A 3V8
Phone : (705) 566-8101 ext. 7373
Fax : (705) 524-7362